Blogs

When observing the revenues major sporting events of the world bring in, we see each year previous - seemingly insurmountable - records are being broken. Fox managed to command a price of $5-5.5 million for each 30 second slot during Super Bowl 51, a gradient up from $2.5 million since 2010. However major sporting events provide a golden opportunity for branding for live sport - without spending millions for an ad spot - if you know your audience.   The Stats Firstly, the most important stat is how many viewers are there for these sporting events. The UEFA Champions League...

In the few short years since it's introduction to consumers, the stock of VR devices have fuelled multiple industries to respond. While most of the money to be made is in the gargantuan video game industry currently, there is a growing trend of broadcasts of VR live sports for the major leagues in the world.   How Brands Utilise VR In previous sporting events, such as the 2015 Rugby World Cup, O2 utilised a VR experience of their Wear the Rose ad campaign while AIG (who were sponsors for New Zealand) showed a 360º presentation of the famous All Blacks...

Fitness trackers are a brilliant way to monitor your activity and keep motivated when exercising. Whether you’re a cycling enthusiast, yoga addict, or just looking to lose a little weight, fitness trackers provide information helping users improve their health. Always wanted to track those heroic surfs you have? Constantly wondering your highest speed on the slopes? Here are 7 top fitness trackers that can help you figure out how to achieve your top goals everyday.   Trace for Surfing Trace provides users with in-depth information about their surfing session. Surfing and paddling can be cleverly separated with GPS maps of...

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Let's get started Use our Design Studio to choose your yoga mat, designs and style and then order. Start Designing

Let's get started Use our Design Studio to choose your deck size, designs and style and then order. Start Designing

Using a yoga mat, would, to most of us, be a matter of necessity. But is this really the case? The yoga mat has developed from the practice originally taking place on grass, then animal skins for cushioning and grip. However, yoga mats as we know them now were invented by Yoga Instructor Angela Farmer in 1967 when she used a piece of foam carpeting underlay to aid her whilst practicing and teaching. The idea was shared with the underlay manufacturer and sprung into life from there.   Great, but is a yoga mat really necessary? There are arguments for both sides,...

Yoga has been exploding over the last few years, you’ve heard all about your mate’s classes and want to try it out. But before you go to your first class give these poses and positions a go so you’ll feel more confident. There are loads of health benefits of doing yoga; it relieves stress, prevents injury and even helps you sleep. But this doesn’t stop it from being intimidating to start with, so here are our top beginner poses.     Downward Dog: What: This is a classic yoga pose and probably the one you’ve heard the most about. It’s...

There are just some things that don't fly in the yoga community, here is a list of 5 unwritten rules (absolute pet peeves) that all yogis will recognise. The only thing worse than a yoga beginner who doesn't yet know yoga's unwritten etiquette is a well-practised yogi or yogini who doest know! Use these points to be a sun salutation rather than a downwards facing dog.    1) Don't touch my yoga mat- it is considered very rude among all yogis to step on another person's yoga mat, it’s a hygiene and respect issue. Give me my space.     2) Don't...

This History of Skateboarding Infographic shows the process that skateboarding has gone through from its birth in California in 1958, to being recognised as an official Olympic sport in 2016.  

The Ollie is perhaps the fundamental skateboarding trick you can learn. In fact, the Ollie will be the basis of all the skateboard tricks for beginners you will learn in this tutorial. The Ollie is typically a trick that has you combining popping, jumping and kicking on the board all at the same moment. The Ollie is not just a trick, but it comes in handy when you need to leap over, onto or off the obstacles on your course. The Ollie takes a considerable amount of time and calls for practice. Lots of practice.   How to Ollie As...

When the skateboard first came into existence in the 50s, nobody could have imagined that they would last this long. This is a walk down memory lane. Could you have guessed that people were skating on clay wheels? Yeah the global phenomenon started on clay wheels. Cooked clay is perhaps where it all began. And look at where we are now. We even have smart skateboards coming out of the Silicon Valley and Shenzhen (as if they don’t produce everything tech).  The 50’s and 60’s; The birth of the skateboard Borne in the 1950s, the skateboard craze has gradually gained...

If you’re just getting started off in the world of surfing one major factor you always have to take into consideration is the ocean. She’s a beautiful thing but also unforgiving if she wants to. So to make sure you’re prepared and informed of what’s going on you can always take a look at the surf forecast. Reading surf forecasts is vital if you want to have the best surf possible. A simple google with the location you’re looking at with surf forecast will take you to a number of websites giving their forecast. Like with weather they aren’t always...

Launched in a partnership between Smashbox Studios and Fast Ashleys Studios, Surf + Skate 2017 Photo Contest aims to inspire and empower talented photographers to capture the best surfing and skating moments. Legendary west coast studio, Smashbox Studios, and iconic Brooklyn studio Fast Ashleys wanted to bring awareness to the great work being done by non-profit Stoked as well as give an opportunity for photographers at all levels to come together.  This contest represents the creativity, athleticism, and drive that exists in both brands. The first prize is one of Disrupt's gnarly shark emblazoned surfboards. The prizes including that shark are original...

Ever wanted to combine an awesome road trip with your passion for paddle boarding? Here are the top 10 paddleboarding destinations in the USA, the ultimate guide to the All-American SUP Road Trip.      10) The Golden Gate Bridge- California Yeah, you read it correctly, you can paddleboard around and explore one of the USA's most iconic monuments. The only reason the beautiful Golden Gate Bridge is featured so low on the list is that the waters are very challenging so paddling out to the bridge on most days is a no go.        9) Fremont Lake, Pinedale- Wyoming...

The benefits of promotional products for your company can not be underestimated. It doesn’t only create brand awareness; it helps you attract new clients and ultimately expand your business. It is perhaps the best investment your company can make regarding marketing. Promotional products help you reach a large number of people with minimal effort. If you’re new to using promotional items, you may be hesitant. However, the following points should convince you on the need to adopt promotional products in your next marketing strategy.   Promotional products attract attention This is perhaps the biggest need of a company—to attract attention. The word...

Promotional products have profound benefits on your business and how its image is projected to customers. It is an excellent way to market a product and successfully win customer’s loyalty. Promotional products are perhaps the best investment any small or big business can use for their marketing or advertisement campaign. Your choice of promotional product depends mainly on your kind of business, with options ranging from clothes, bags, fitness items, to sunscreens, and sunshades.   How to use promotional products effectively Distribute promotional items at trade shows Giving away promotional items at trade shows can help your brand gain necessary...

Health promotional products consist of different fitness and health products that can be used for your company’s promotional campaign. Each of the items can be branded with your business’s information, logo, and name and given away at trade shows to clients and customers.   Body Massagers     Many types of body massagers exist, depending on personal needs and preferences. Common types include body massager, handheld massager, and personal massagers, and can all be branded with your business information. During trade shows, you can set up the promotional or corporate foot massage for passersby to try so you can get...

When you first see a fish surfboard, you may be left wondering, “What a strange looking shortboard?” When you look beyond the design, you will notice that is has quite some volume; short, thick, wide, huge tail and that noise… then it hits you that the board actually looks like a fish!   Steve Lis holding his fish surfboard in 1970   Backtrack to 1970, there is a revolution taking over the surfing world. Practically every surfer is coming up with a custom surfboard design. The shortboard was running wild. Wave riding is limited to one’s imagination. Then came Steve...

After purchasing a surfboard it is important to keep it in good condition. Things like rinsing with salt water vs. fresh water can make the difference on the length of the life of your surfboard. A question that often arises with beginner surfers is, "Should I rinse my surfboard with fresh water or salt water?" Definitely stick to freshwater, as saltwater is corrosive to the board. When you rinse your surfboard with fresh water it will allow you to keep your board looking as good as new for as long as possible. Also, try and keep your board out of...

You are probably excited for your first surfing lesson! But have you wondered, "What should I wear surfing?" While some of us are a bit more hip than others, generally it is important to wear clothing that provides comfort and performance. That being said, if its your first time surfing then a good pair of board shorts and a rash guard will do just fine. In general though, there are differences in what to wear in warm and cold waters.     Surf Gear Guide for Warm Water When choosing what to wear surfing, we would recommend something that is...

Fed up of footie? Bored of boarding? Tired of tennis? Well, we have a list of the craziest sports you have never considered. So, grab your snorkel, remember your fire proof surf board and let us help you find a new hobby.   Image: bbc.co.uk   Wife Carrying: The Finnish festival is held every July, it’s pretty much what it says in the title. A husband has to carry his wife (or a female friend) around an obstacle course, which includes dry and wet features. The winners of the North American Wife Carrying Championships (yes, there are championships) wins their...