News & Press — sports

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Branding for Live Sport

Branding for Live Sport

Authored By DisruptSports

When observing the revenues major sporting events of the world bring in, we see each year previous - seemingly insurmountable - records are being broken. Fox managed to command a price of $5-5.5 million for each 30 second slot during Super Bowl 51, a gradient up from $2.5 million since 2010. However major sporting events provide a golden opportunity for branding for live sport - without spending millions for an ad spot - if you know your audience.   The Stats Firstly, the most important stat is how many viewers are there for these sporting events. The UEFA Champions League...

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