News & Press — live sports

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Branding for Live Sport

Branding for Live Sport

Authored By DisruptSports

When observing the revenues major sporting events of the world bring in, we see each year previous - seemingly insurmountable - records are being broken. Fox managed to command a price of $5-5.5 million for each 30 second slot during Super Bowl 51, a gradient up from $2.5 million since 2010. However major sporting events provide a golden opportunity for branding for live sport - without spending millions for an ad spot - if you know your audience.   The Stats Firstly, the most important stat is how many viewers are there for these sporting events. The UEFA Champions League...

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VR Live Sports and Promotion

VR Live Sports and Promotion

Authored By DisruptSports

In the few short years since it's introduction to consumers, the stock of VR devices have fuelled multiple industries to respond. While most of the money to be made is in the gargantuan video game industry currently, there is a growing trend of broadcasts of VR live sports for the major leagues in the world.   How Brands Utilise VR In previous sporting events, such as the 2015 Rugby World Cup, O2 utilised a VR experience of their Wear the Rose ad campaign while AIG (who were sponsors for New Zealand) showed a 360º presentation of the famous All Blacks...

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