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This infographic takes a look at sport endorsements and sponsorship spending in the sports industry. It then goes on to compare the highest earning athletes in board sports (John John Florence, Tony Hawk, Shaun White) with the highest earning athletes in ball sports (Cristiano Ronaldo, Lebron James, Roger Federer).
The athlete’s earnings are then broken down into salary/winnings/sponsorship and the companies who pay out these large amounts of endorsements funds are observed. Finally, the athlete with the highest endorsement earnings, and the company with the largest endorsement spend are assessed, before taking a look at the value that social media has for companies today.