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Branding for Live Sport

Branding for Live Sport

Authored By DisruptSports

When observing the revenues major sporting events of the world bring in, we see each year previous - seemingly insurmountable - records are being broken. Fox managed to command a price of $5-5.5 million for each 30 second slot during Super Bowl 51, a gradient up from $2.5 million since 2010. However major sporting events provide a golden opportunity for branding for live sport - without spending millions for an ad spot - if you know your audience.   The Stats Firstly, the most important stat is how many viewers are there for these sporting events. The UEFA Champions League...

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VR Live Sports and Promotion

VR Live Sports and Promotion

Authored By DisruptSports

In the few short years since it's introduction to consumers, the stock of VR devices have fuelled multiple industries to respond. While most of the money to be made is in the gargantuan video game industry currently, there is a growing trend of broadcasts of VR live sports for the major leagues in the world.   How Brands Utilise VR In previous sporting events, such as the 2015 Rugby World Cup, O2 utilised a VR experience of their Wear the Rose ad campaign while AIG (who were sponsors for New Zealand) showed a 360º presentation of the famous All Blacks...

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7 Top Fitness Trackers

7 Top Fitness Trackers

Authored By DisruptSports

Fitness trackers are a brilliant way to monitor your activity and keep motivated when exercising. Whether you’re a cycling enthusiast, yoga addict, or just looking to lose a little weight, fitness trackers provide information helping users improve their health. Always wanted to track those heroic surfs you have? Constantly wondering your highest speed on the slopes? Here are 7 top fitness trackers that can help you figure out how to achieve your top goals everyday.   Trace for Surfing Trace provides users with in-depth information about their surfing session. Surfing and paddling can be cleverly separated with GPS maps of...

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Sport Endorsements: State of the Union

Sport Endorsements: State of the Union

This infographic takes a look at sport endorsements and sponsorship spending in the sports industry. It then goes on to compare the highest earning athletes in board sports (John John Florence, Tony Hawk, Shaun White) with the highest earning athletes in ball sports (Cristiano Ronaldo, Lebron James, Roger Federer). The athlete’s earnings are then broken down into salary/winnings/sponsorship and the companies who pay out these large amounts of endorsements funds are observed. Finally, the athlete with the highest endorsement earnings, and the company with the largest endorsement spend are assessed, before taking a look at the value that social media...

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The UEFA Nations League

The UEFA Nations League

Authored By DisruptSports

Since 2011, UEFA have been working on a brand new international tournament as a way to turn the off-year friendlies into a competitive league. And after 6 years of planning, UEFA have finally announced it will commence after this year's qualifiers, but what exactly is the UEFA Nations League (UNL) and how will it work?   The Leagues The UNL will operate with 55 teams split into 4 leagues, with each league having sub-groups of 3 or 4 teams. So far, so complicated. The leagues, labelled A, B, C and D, will break up the 55 times into seeds based...

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Why saying no to The Sharks is the best thing we ever did

Why saying no to The Sharks is the best thing we ever did

Authored By DisruptSports

Disruptsports.com (Design Your Own Sports Equipment) was featured on Shark Tank where we turned down a $200k deal from Glen Richards. Since the show went to air last Sunday there have been lots of questions - what was the pivot? Why did we ‘throw away’ over half a million dollars? Mostly, why we were ‘crazy enough’ to turn down the investment?’   Saying no to short term in favor of long term. DisruptSports.com has always had the vision to be the worlds largest platform for customised sport equipment because we believe sports equipment should be made for the customer/athlete not...

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